Textual Analysis Toolkit

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Print

• Codes and conventions
• Layout and design
• Composition
• Images/photographs - camera shot type, angle, focus
• Font size, type of font (e.g. serif/sans serif), colour 
• Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up 
• Graphics, logos etc.
• Language – slogan/tagline and copy 
• Anchorage of images and text
• Elements of narrative

Moving image

• Codes and conventions
• Camera work – framing, shot types, angle, position, movement
• Editing – pace, type of edits, continuity/montage Structure/narrative
• Sound – music/dialogue/voiceover 
• Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up 

Music video

• Codes and conventions – performance/narrative/experimental features
• Camera work (framing – shot types, angle, position, movement)
• Editing – beat-matched?
• Elements of continuity/montage
• How does the video interpret the music and/or lyrics?
• Structure/narrative
• Intertextuality
• Sound
• Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up 

Newspapers

• Point of view and ideology 
• Codes and conventions of news products/newspapers/type of newspaper
• Layout and design 
• Composition – positioning of headlines, images, columns, combination of stories
• Images/photographs - camera shot type, angle, focus
• Font size, type of font (e.g. serif/sans serif)
• Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
• Graphics, logos 
• Language – headline, sub-headings, captions
• Copy 
• Anchorage of images and text
• Elements of narrative

Television 

• Genre codes and conventions 
• Genre theory 
• Genre fluidity
• Camera work - framing and composition shot types, angle, position, movement 
• Lighting and colour
• Editing – pace, type of edits, continuity
• Narrative construction, related to narrative theory
• Sound – dialogue, music
• Mise-en-scene – setting and location, props, costume/dress, hair/make-up 

Magazines

• Codes and conventions – changes over time? 
• Layout and design
• Composition - positioning of masthead/headlines, cover lines, images, columns 
• Font size, type, colour 
• Images/photographs - shot type, angle, focus
• Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up 
• Graphics, logos 
• Language – headline, sub-headings, captions – mode of address
• Copy 
• Anchorage of images and text
• Elements of narrative

Online media

• Homepage and other pages
• Codes and conventions
• Layout and design
• Composition
• Font size, type of font (e.g. serif/sans serif), colour 
• Images/photographs - camera shot type, angle, focus
• Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up 
• Graphics, logos
• Language - formal/informal mode of address?
• Anchorage of images and text
• Elements of narrative/structure around the site
• Interactive features
• Menu bar and navigation – structure and design of the site