Untapped Advert Analysis

 

- The children are looking to have sad expressions on their face, this shows their distress and they are in need of help. Makes the audiences feel sympathy for the child and encourages them to donate. 

-Direct address to the audience as they are looking directly into the camera. This makes the audience feel they are asking them specifically for help.

-  Age shocks the audience and makes them feel like they need to donate

-Sweat shows their exhaustion and how hard they have to work just to get water