Mock lesson 3: Media Industry Key Terms

 

Advertising - An advert is an audio-visual, audio or visual product that attempts to sell a product to a target audience.

Agenda/news agenda -  the ideological goals of a media product. Often a media product will attempt to change the ideology of an audience, for example in a party political broadcast

ASA - The advertising standards agency, in charge of regulation of the advertisement industry in the UK

BBFC - The British Board of Film Certification is a non-government affiliated organisation the awards age certificates to almost all films commercially released in the United Kingdom. It is a legal obligation for a film to have a BBFC age certificate before screened in a public place. If a film is denied a BBFC certificate, it is effectively banned in the United Kingdom.

Brand -  A collection of elements that identify one product from another product. The Apple brand is, in part defined by the iconography of a half-eaten apple

Brand identity - The identity or the 'personality' that is constructed through the branding of a product. For example, while they are fast food restaurants, Five Guys, McDonalds and Byron Burger all have radically different brand identities, and target completely different audiences

 
Broadcasting -  Where a media product is distributed to a mass audience using mass communication techniques. A good example of broadcast media is television. As we move towards total digital convergence, audience fragmentation has lead to a decline in broadcasting. The opposite of broadcasting is narrowcasting. 

Broadsheet - Large format newspaper, typically targeted at more affluent, middle class audiences

Circulation - a count of how many copies of a media product are distributed. This can include physical distribution and digitally distributed products

Conglomerate/conglomeration - The process of two or more businesses that joining together,  of completely different industries, for the purpose of power and profit

Convergence - The coming together of previously separate industries, for example film, television, music etc. The widespread use of digital technology means we often access many different media on the same device. This process is called digital convergence

Demographic - - A simple way of categorising an audience, based on, for example, gender, race, nationality, age, or other easily quantifiable aspects

Digital convergence -  The coming together of previously separate industries thanks to digital technologies. For example, the film, videogame and news industries can now all be accessed readily from discrete mobile devices (i.e your phone)

Digital technology - Any technology that is encoded in a digital format, for example media products which are accessed online or created using digital means such as Premiere Pro. Most media technologies now are digital

Distribution - the process of making a media product available to audiences so that they can consume it, which includes aspects of marketing such as creating an advertising campaign. Examples include an album being sold on CD in a shop or digitally distributed online

Diversification - 

Horizontal integration - 

Independent label - 

 
IPSO - 

Left wing - 

Major label - 

Marketing - 

Monopoly - 

Multimedia integration

Narrowcasting

Oligopoly

PEGI

Unique selling point

Price

Readership

Regulation

Right wing

Subsidiary

Synergy

Tabloid

Target Audience

Vertical integration

Watershed

Web 2.0/3.0